About This Episode
There’s a quiet shift happening in marketing.
The attention economy, built on impressions, scrolls, and interruptions, is fading.
Today, what matters most isn’t whether someone sees you. It’s whether they choose to let you in.
That’s the Permission Economy.
In this episode of A Marketing State of Mind, I explore the three levels of permission audiences move through, from curiosity, to access, to investment, and what it takes to earn each one.
Permission is trust, intimacy and is the foundation of sustainable marketing.
And we lose it the moment we assume it.
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