About This Episode Know the rule. Understand the reason. Then decide whether it deserves to survive. I put my fork on the wrong side of the plate. At least according to traditional etiquette. I’m right-handed, and I like my fork and knife on the right. So when I sit down somewhere with a traditional place
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About This Episode A symptom tells you where the problem became visible. It doesn’t necessarily tell you where it began. One of our doors wouldn’t latch. So, naturally, we investigated the latch. We Googled the unusual handle and lock. We removed pieces. We adjusted things. We put pieces back. There may have been some highly
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About This Episode I was thinking about leaves. Which is probably not where you expected a marketing article to begin. Picture a leaf in daylight. You can see its color, veins, shape, and imperfections. Now look at that same leaf at night. Same leaf. Same tree. Same observer. But the information available to you has
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About This Episode Data’s become one of the most trusted voices in modern marketing. But while algorithms can measure behaviour, they can’t measure meaning. They can’t feel resonance, recognize trust, or understand why something matters to a human on the other side of the screen. In The Algorithm Has No Soul (But You Do), Lynn
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About This Episode Most businesses do not need more tools. They need fewer decisions happening over and over again. In Build Once, Breathe Forever, Lynn explores why automations and SOPs so often fail, and how to design systems that quietly support real humans doing real work. This is not about efficiency, theatre, or rigid documentation.
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About This Episode Maintenance does not get applause. It does not photograph well. And it rarely feels like progress until it is gone. In marketing, we are trained to look forward. New platforms. New tactics. New ideas. Growth through motion. What often gets missed is that most systems do not fail because they lack innovation.
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About This Episode How emotional exhaustion usually hides a systems failure Burnout is one of the most misunderstood challenges in the creative and marketing world. We talk about it as though it’s an emotional collapse, something caused by passion slipping or motivation fading. But in reality, burnout is one of the clearest indicators of an
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About This Episode When Automation Meets Empathy: The Human Handprint in Modern Marketing Automation has reshaped how we communicate — faster delivery, streamlined follow-ups, and consistent customer journeys. But while automation increases efficiency, it also risks stripping away the one thing your audience values most: the feeling of being seen and understood. In marketing, empathy
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About This Episode There’s a quiet shift happening in marketing. The attention economy, built on impressions, scrolls, and interruptions, is fading. Today, what matters most isn’t whether someone sees you. It’s whether they choose to let you in. That’s the Permission Economy. In this episode of A Marketing State of Mind, I explore the three
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About This Episode The Season of Enough: How to Know When Growth Stops Serving You There’s a point in every business where growth starts to feel… different. It’s still happening, but it no longer feels like momentum. It feels like maintenance. You’re still posting. Still showing up. Still signing clients. And yet, some quiet part
The Season of Enough: Sometimes the bravest move isn’t expansion—it’s refinement. Read More »
About This Episode Confidence by Design: How to architect systems that make bravery easier Confidence is often treated like an emotion, something we feel when the stars align. But the truth is, it’s structural. Confidence grows from clarity. From knowing where things live, what happens next, and how to recover when they don’t go to
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About This Episode Regenerative Leadership: Building Systems That Give Back There’s a quiet revolution happening in marketing. While everyone’s chasing algorithms, smart brands are chasing alignment… and it starts with the people already in your corner. The “Loyalty Loop” reframes growth from linear to circular. It’s not about getting attention once; it’s about creating experiences
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About This Episode Most of us start our businesses because we love the work itself, not the marketing, invoicing, or endless client-chasing that follows.Larry Easto knows that story well. After forty years in law, consulting, and coaching, he has distilled what truly works into his Business Accelerator for Service Professionals, a program built on lived
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About This Episode What does it really take to grow a business beyond the mechanics of marketing, finance, and operations? According to Steve Walsh, it starts with mindset. When Steve and I sat down for this episode of A Marketing State of Mind, we didn’t just talk about scaling strategies or exit planning. We explored
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About This Episode Regenerative Leadership: Building Systems That Give Back There’s a moment every founder hits—the day they realize they’re no longer the only one running on fumes. The business isn’t just pulling from them anymore; it’s pulling from their team, too. That moment changes everything. In this episode of A Marketing State of Mind,
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About This Episode Most businesses still chase likes as if a heart emoji is going to pay their rent. I’ve seen it a hundred times. Owners obsessing over Instagram engagement while their sales pipeline quietly dries up. Richard Levy has a different take: strip away the vanity and get back to what marketing is supposed
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