About This Episode
Most of us start our businesses because we love the work itself, not the marketing, invoicing, or endless client-chasing that follows.
Larry Easto knows that story well. After forty years in law, consulting, and coaching, he has distilled what truly works into his Business Accelerator for Service Professionals, a program built on lived experience and quiet confidence.
In this conversation with A Marketing State of Mind host Lynn Colepaugh, Larry unpacks the heart of authentic growth:
• You don’t need a one-size-fits-all formula; you need awareness and adaptability.
• Selling is simply serving with clarity.
• Personal transformation and professional success share the same roots.
It’s an episode that reminds us: the better you know yourself, the better your business will serve others.
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