Episode 16 with Richard Levy, Beyond Vanity Metrics (headshot of Lynn)

The Loyalty Loop: Why Retention Is the New Reach

About This Episode​

Regenerative Leadership: Building Systems That Give Back

There’s a quiet revolution happening in marketing.

While everyone’s chasing algorithms, smart brands are chasing alignment… and it starts with the people already in your corner.

The “Loyalty Loop” reframes growth from linear to circular. It’s not about getting attention once; it’s about creating experiences worth returning to.

When you invest in retention (like education, check-ins, and systems that feel like home), your clients turn into advocates. They share your work, refer others, and strengthen your ecosystem without you shouting into the void.

Loyalty is what happens when people trust that you’ll show up again tomorrow.

If you’re ready to build systems that support that kind of trust, visit cyberprarmy.com or explore the podcast archive at amarketingstateofmind.com.

Listen & Share

🎧 Listen on Apple Podcasts
🎧 Listen on Spotify
▶️ Watch on YouTube

A Marketing State of Mind with stylized white m in a green circle

If you enjoyed this episode, subscribe to Marketing State of Mind and share it with someone who needs the reminder that big goals are built in small steps.